A key indicator for transformational change in a sector is the redirection of the flow of funds. In order to achieve this, consumer and/or investor decisions must be influenced towards a low-carbon pathway. The underlying assumption is that consumers/investors will change their commercial/financial decisions if it is economically beneficial for them and if it follows a potentially successful business model. The concept of the NAMA Support Project (NSP) needs to offer a (potentially) successful “business model” for consumers/investors including adequate financing mechanisms.
